Quite interesting article about Customer Experience Survey.
Tools for creating a survey
Below are several good options.
The biggest advantage of Typeform is that its interface and templates are elegant and attractive. The tool offers quite a lot in the free version, including an unlimited number of questions and custom design themes.
SurveyMonkey offers a very useful step-by-step tutorial, but unfortunately, the free plan has some limitations: you can ask only 10 questions and the number of respondents is limited to 100.
Google Forms is a completely free online survey tool. It has plenty of useful features, however, Google doesn’t analyze the information the way SurveyMonkey does. If the researcher has the time or interest in analyzing results manually, Google Forms is a good option, but that limits its usefulness to simpler surveys.
Thanks Alina Prelicz-Zawadzka!